In today’s digital world, making impactful digital content isn’t just about looks – it’s about making your brand stand out, connecting with your audience, and making marketing smoother.
Using the right tools and tactics can really boost how much people engage with your brand. In addition, they make your marketing efforts more efficient.
Byron Sharp is Professor of marketing science and Director of the Ehrenberg-Bass Institute – the world’s largest center for research into marketing. From experts like Sharp, we can learn how to grow brand by creating unique assets that people easily recognize.
First of all, Sharp’s idea is that memorable brand elements – like logos and colors – help people remember your brand. So, when making digital stuff, make it unique to your brand and people will remember you.
Tools for making digital content
To start with, these are some of our most recommended tools for digital asset creation.
Design tools: Programs like Adobe Creative Cloud are great for making top-quality visuals. Perfect for both skilled designers and beginners.
Content Management Systems (CMS): Systems like WordPress and Drupal help organize and manage digital content. This will make it easy to use across all your marketing platforms.
Digital Asset Management (DAM) Systems: Tools like Brandfolder and Bynder help store, organize, and share digital assets. Helping your marketing team to find what they need.
Strategies for great digital content
Moving on to strategies for digital advertising asset creation.
Stay consistent – keep your digital stuff consistent across all platforms. This helps people recognize your brand easily. Also, make sure that you tailor for each platform. Different platforms need different types of content. So, customize your content to fit each platform’s needs.
Make sure you get feedback on your digital content regularly. And use it to improve. This will help in keeping your content relevant and effective. Also, make sure your process for making content can grow as your brand does.
Automation and templates can help you make more content without sacrificing quality. And most importantly – understand what your audience likes and how they behave online. Use data to make content that they’ll engage with.
Grab attention!
Making great digital content means being creative, strategic, and tech-savvy. Follow experts’, like Byron Sharp’s insights. And use the right tools. As a result, your content grabs attention. This reinforces your brand, and makes marketing easier.
We’re here to help you achieve all of this! From making on-brand content to scaling it for different platforms. We will help you boosting your engagement with your audience.