How many ads are just right?
How many ads should you run to capture attention without annoying your audience? The answer lies in...
Cracking the code of AI
Marketing is changing rapidly, thanks to artificial intelligence (AI). If you’re in the business of reaching customers,...
Ad versioning in Photoshop? Absolutely!
Efficiency is key when it comes to digital advertising. As a graphic designer and/or art director, you...
Faster ad creation in Photoshop
You need high-quality digital ads – and you need them now. Therefore graphic designers and creative professionals...
Tools to create impactful digital assets
In today’s digital world, making impactful digital content isn’t just about looks – it’s about making your...
Pros and cons of Photoshop
Photoshop – to love it or leave it? It has long been the go-to tool for graphic...
Professionals still use Photoshop
The design world has seen the rise of new tools like Figma and Canva. Yet, Adobe Photoshop...
Photoshop for digital marketing
Visuals play a crucial role in digital marketing, and Adobe Photoshop is the image editor professionals trust...
Cross-platform consistency: a marketer’s cheat sheet
Cross-platform consistency means your digital assets need to be consistent, too. Consistency is actually crucial for your...
How to identify your target audience
One of the fundamental pillars of success in marketing is understanding your target audience. Knowing who your...