Automation and smart tools give agencies a way to scale their creative work without sacrificing the quality that drives results. With production time cut down, teams can focus on fresh, high-impact ideas that boost ad performance.
With Brinna’s plugin for Photoshop you can combine a large number of design elements like images, headlines, and graphics to create volumes of unique ads in minutes.
In a world where digital audiences expect personalized, eye-catching content, agencies have to deliver variety—and fast. For teams managing high-volume campaigns, a tool like Brinna can make it easy to whip up diverse, customized ads quickly, without needing to adjust formats constantly.
Mixing up designs boosts conversion
Research backs up what creatives already feel: varied designs perform better. A Facebook IQ study found that campaigns using creative diversity see up to a 30% higher positive response rate than those sticking to a single design. Also, according to Nielsen, creativity drives 56% of a campaign’s sales ROI, and Google reports that 70% of a campaign’s success is determined by the creative.
The secret isn’t changing formats—it’s tweaking design elements to reach different groups. Combining colors, layouts, and taglines automatically in one setup allows agencies to produce a wide range without starting from scratch each time.
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Imagine a travel ad aimed at different age groups. Younger people might go for lively visuals and trending spots, while older travelers might respond better to classic, calm landscapes. With automated tools, agencies can mix and match these elements seamlessly, making each version feel unique, relevant, and tailored to each audience.
Making production easier with automation
Creating this level of variety at scale used to mean tons of manual work. But with tools that auto-combine elements into fresh designs, agencies can churn out customized ads faster, freeing up time to refine ideas that boost creativity and engagement.
For instance, Brinna lets teams blend backgrounds, product shots, and ad text automatically, cranking out multiple versions at once. This cuts down repetitive work and reduces errors, providing a quick, consistent way to make tailored ads.
Always relevant and on-brand
Think of a holiday retail campaign. By layering different holiday colors, product shots, and discount banners automatically, a team can create a cohesive set of ads without endless redesigning. Each ad feels on-brand and fresh, helping the team respond quickly to trends and audience feedback.
With repetitive design work streamlined, agencies can save time and costs. What used to be spent on manual variations can now go toward refining ideas or setting campaign strategies. This flexibility speeds up production timelines, making it easier to roll out and adapt campaigns as trends shift.
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