Imagine an advertising team sitting in their creative space, the clock ticking as multiple campaign deadlines loom. They’ve spent days brainstorming and conceptualizing ideas that could transform brands, but now, they’re faced with the daunting task of creating hundreds of ads with various content and designs for various platforms.
With Brinna’s plugin for Photoshop you can combine a large number of design elements like images, headlines, and graphics to create volumes of unique ads in minutes.
The tension rises as designers scramble to adjust formats, layouts, and visuals, losing precious time they could have used to refine those brilliant ideas. This is the current reality for many in-house agencies – creative teams are bogged down by the mechanics of producing ads at scale, rather than thriving in their zones of genius.
Breaking free from the grind
But what if there was a way to break free from this grind? Today, agencies and in-house teams are expected to produce high-quality ads quickly. According to a survey by Wyzowl, 84% of marketers reported increased demand for video content in 2023 alone, leading to a higher workload for creative teams tasked with adapting ads for various formats and channels.
This is where automation in design steps in, reshaping how campaigns are developed and launched at scale.
The shift to automated design
Rather than repeatedly adjusting formats for each platform – whether it’s a 1080×1080 square for Instagram or a banner for a website – modern solutions allow creative teams to combine design elements automatically.
Breaking through the sea of information
A report by Ad Age also revealed that agencies implementing automation in their ad production processes saw up to a 30% reduction in turnaround time for campaigns. This increase in efficiency frees up valuable time for teams to focus on creative refinement, strategy, and innovation rather than repetitive adjustments.
How Brinna supports in-house agencies
For in-house agencies, the pressure to deliver visually stunning, platform-specific ads can be overwhelming. This is where Brinna comes in – helping agencies produce beautifully designed ads quickly and at scale.
By leveraging automation technology, Brinna ensures that ads are consistent across various formats without sacrificing creativity. What’s more, the time saved allows teams to spend more time on high-level design and ideation, delivering campaigns that truly resonate with audiences.
The beauty of this system is that while the production process speeds up, the quality of the work remains exceptional. Imagine cutting down hours of tedious resizing and reformatting while still delivering ads that are perfectly suited for Facebook, TikTok, or any other platform – all thanks to a combination of automated design elements.
The value of time and creative freedom
The time saved by automating repetitive tasks can be reinvested in developing bold, innovative ideas. This shift allows teams to explore new creative directions and push the boundaries of design.
According to a survey by the Content Marketing Institute, 56% of marketers believe that dedicating more time to the creative process results in higher-quality content and improved brand messaging. By embracing automation, in-house agencies not only enhance productivity but also unlock greater creative potential.
At Brinna, we understand that creativity thrives when it’s nurtured, not rushed. By empowering teams with tools that automate the mundane, we help them focus on what truly matters – the ideas behind the ads.
How will your agency strike the balance between efficiency and creativity in your next campaign?